Sensi aims to create an immersive brand experience that reflects the commitment to elevated refreshment. Through engaging marketing campaigns, positive communication, impactful packaging, and consistent product excellence, it aims to create a lasting impression and build strong brand loyalty among the target audience.

Sensi's visual identity reflects brands personality, with sleek and modern design elements that convey sophistication and a sense of coolness, relaxation and adventure. The color palette, typography, and imagery evoke a feeling of elevated refreshment and natural allure.

Brand’s tone of voice is confident, vibrant, and engaging. Sensi communicates with a sense of excitement, using language that conveys the joy of indulgence, and the enthusiasm for exploration.

The Aktivka logo's design concept is inspired by the brand's name, derived from "activity." This name not only reflects children's playful nature but also invites engagement in various activities offered through its products. The typography conveys the brand's dynamic character, leaning towards illustration in its visual style. Additionally, a complementary graphic element represents key brand values, such as activity, dynamism, playfulness, freedom, creativity, progress, goal achievement, and exploration.

The tagline "We build..." incorporates essential words like "WE" (highlighting community and a shared purpose between the brand and its customers), "BUILD" (representing progress, and growth), and it is followed by a sequence of positively associated terms that reflect the brand's objective. This objective is centered around generating customer satisfaction and creating a fulfilling experience for the user.

Aktivka's color palette comprises hues that evoke a pleasant, warm, and friendly ambiance, which the brand aims to convey. For this reason, the primary chosen colors are subtly pastel and unobtrusive but give off an impression of liveliness, warmth, cheerfulness, and playfulness. The background "milky" color connects them and contributes to a warmer visual atmosphere. In selecting these colors, care was taken to strike a balance between colors suitable for both girls and boys, ensuring that the brand visually appeals to both groups. By crafting a robust color palette, the brand shapes its personality, making color its primary means of communication and recognition.




The brand pattern is designed using icons, which function as a universal language understood by all, their meanings and associations remaining clear regardless of linguistic variations. These icons are integrated into the pattern to effectively communicate the core concepts that the brand represents in its communication. Additionally, they emphasize the crucial principle of striking the ideal balance in stimulating activities for a child's development, which lies at the heart of Aktivka and its products.

The logo, featuring the brand name, serves as the primary visual representation, crucial for brand recognition across communication channels. The logo concept emphasizes the balance between rational and emotional dimensions, essential for customers who consider both aspects when making decisions about purchases and creating harmonious living spaces. In the brand name, words are not separated by spaces but differentiated by their nature (regular/italic), reflecting a mature, balanced person. This combination within the timeless serif font symbolizes the harmonious union of emotional and rational dimensions for a healthy and content experience.

The brand's color scheme encompasses Deep Charcoal, a distinctively strong and enduring blackish-gray shade, as well as Warm Mist, which exudes warmth and tranquility. These colors, when combined with Off White as the neutral base, emphasize the brand's simplicity and purity. For added versatility and to enhance the brand's character, Light Clay has been introduced. This hue contributes to brand recognition while infusing warmth, comfort, and balance. In addition to the core color palette, accent tones have been incorporated to enhance the brand's ambiance and reinforce the themes of naturalness, warmth, and comfort. The calming True Olive and the more vibrant Terracotta create a harmonious contrast, collectively embodying a sense of natural harmony and complementing each other seamlessly.